Brand & Marketing Survey
Survey
01
Which of these is the biggest priority for your brand in the next 12 months?
(required)
Driving trial among new consumers
Bringing back lapsed customers
Lifting frequency among existing customers
Defending shelf space against competitors or own-label
Capturing first-party data on retail buyers
Hitting a quarterly sales target with a retailer
02
How challenging is it for your brand to deliver on that priority today?
(required)
Very easy
Somewhat easy
Somewhat challenging
Quite challenging
Very difficult
03
What's the biggest challenge in delivering on that priority, if any?
(required)
04
How often do you need to target a specific group of consumers (e.g. a demographic, a region, a buyer type) when driving in-store sales?
(required)
Often — most campaigns are aimed at a specific audience
Sometimes — depends on the campaign
Rarely — we usually run broad activations
Never — we don't try to target specific groups
05
Imagine you're running a campaign to drive in-store sales to a specific group — say women aged 25-34 in a particular country or city. How would you go about it today?
(required)
Tick all that apply.
Run paid social ads (Meta, TikTok) targeted at that demographic
Run an influencer campaign with creators whose audience matches
Use our own customer database to email or SMS that segment
Run an in-store sampling activation in stores in that area
Run a price promotion or multibuy in retailers serving that area
Use retail media (Tesco Clubcard, Dunnes ValueClub, etc.) to target that segment
Use OOH in locations that segment frequents
Brief our sampling agency or field marketing company
We don't have a reliable way to target a specific group like this
Other
06
What would you change about how you'd run that campaign, if you had a better way to do it?
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