Brand & Marketing Survey
Survey
01
How would you rank the importance of driving product trial in retail stores for your business right now?
(required)
1
2
3
4
5
Not a priority
Top priority
02
How easy is it to get consumers to purchase your products in-store for the first time?
(required)
Very easy
Somewhat easy
Somewhat challenging
Quite challenging
Very difficult
03
What's the hardest part about getting consumers to purchase your product in-store?
(required)
04
How do you currently drive in-store trial of your products?
(required)
Tick all that apply.
In-store sampling (own staff or in-house)
Sampling agencies / field marketing companies
Price promotions or multibuys
Couponing
Receipt-verified cashback or rebate campaigns
On-pack competitions or promotions
Retail media promotions (Tesco Clubcard, Lidl Plus, etc.)
Paid social ads
Influencer campaigns
OOH / TV / radio
We rely on the retailer to drive trial through listings and placement
We don't actively drive trial
Other
05
What usually triggers a trial campaign for you?
(required)
Tick all that apply.
New product launch
Slow-moving SKU that needs a push
Retailer pressure or category review
Seasonal moment
Competitive threat (new entrant, private label pressure, etc.)
We're always looking to drive trial, so we don't have specific campaigns
Other
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